If you are a productive agent, you eventually run into the Glass Ceiling. It’s not a limitation by sex, age or any personal characteristic. Rather, it’s TIME. You have so much going on, you are trying to handle it all yourself, and you just do not have the time to do so. The “Little Things” are taking away from your primary purpose of building a profitable business.
That’s when it’s time to turn over the “little things” to a good Virtual Assistant (VA).
CyberStar® Dianne Dunn of Keller Williams Realty, New Bern, NC, has had a VA for seven years. Here are a few tips she passes along, together with some of the tasks she has turned over to a VA.
“I have used RealSupportInc.com (Carrie Gable) for 7 years after she was recommended by my fellow CyberStar® Joan Prout. Every top agent should have a VA, and I would recommend that you make sure any VA you choose is very familiar with real estate and that she is familiar with your database management program. We use Top Producer 8i and Carrie knows it well. I also recommend that your VA has a checklist of all the tasks that need to be completed, and that she follows them carefully so you do not need to supervise everything.
“Tasks that my VA does for me include, but are not limited to:
- Creates virtual tours and posts them on all of our websites.
- Sends thank you letters to sellers, including links to all websites where the property is listed
- Sends out monthly reports to all sellers from Realtor.com, Homefeedback.com and VirtualTour.com
- Sends out an email blast to our entire database whenever we have a new listing or a price change.
- Prepares monthly statistics and posts on our blog and in the Realty Times newsletter
- Keeps me updated on the stats for my monthly neighborhood newsletter
She does many other tasks upon requests, and she, like any good VA, definitely makes me money!”
Maybe it’s time that you broke through the Glass Ceiling? If so, hire a VA today.
It’s a great day here on the lake in Reston…hope it’s a great day wherever you are, too!


