I just received this message from Allen F. CyberStar(tm) Pete Doty of Denver, CO (www.DenverRelocation.com):

"Just wanted you to know that 50% of my business this year has come from the Web & 50% from friends, family & referrals, both broker and past clients."

Now that’s running a business!  I asked Pete to give me some background as to what he did over the years to achieve this balance.  I hope his response can help you build a better business!

"Here’s a rough view of what I’ve done.  I used SEO ("Search Engine Optimization) to bring my site from page 47 to a 3rd or 5th spot on page #1.  Also,  everyone I have ever come in contact with is on a drip email campaign.  I use RealProSystem’s  drip  campaign and stealth Web sites and swear by them.  I only had to do minor editing on RealProSystem’s pre-planned emails…they are terrific!  I duplicated one of these drip emails and put it on my 3 IDX follow up programs.

 "I have 4 major Web sites plus some minor ones:

• www.DenverRelocation.com, done by myself and a Web coach
• www.PeteDoty.com, my RealProSystem stealth site
• www.DenverHomeSource.net, self-published
• www.DenverHomeSource.com, self published
• www.SuburbanDenver.com, template from my franchise

"I have to emphasize that my membership in your CyberStar(tm) networking group has had a huge impact on my success.  The techniques I learn and the tools recommended by others, such as RealProSystems, are priceless!"

NOTE: After investigating RealProSystems, you can order it at a discount from www.AFHSeminars.com or by calling us at 800-695-3794.

It’s a great (hot!) day here on the lake in Reston…hope it’s a great day wherever you are, too!

I am so blessed to be associated with my CyberStars(tm), nearly 200 top agents from the US, Canada, Australia and The Bahamas!  The are a constant vein of marketing and technology ideas that show me how successful agents dominate their markets.
 

I recently received another example of their marketing prowess to today’s consumer, this time from CyberStar(tm) Allyson Hoffman of RE/MAX North, Chicago, IL.  Ally sent me a copy of her Mother’s Day mailout, containing a one page message and 10 1 cent stamps.  The message noted the recent postage increase and suggested that the recipient use the 1 cent stamps together with the "old" postage to send a greeting to one’s mother, grandmother or any mom who is special to the recipient.

That, of course, was traditional marketing with a twist, the attention getting stamps.

Ally didn’t stop there, however.  She made sure that the recipient knew where to find a variety of information she provides.  At the bottom of her message was the following:

• Buying/Selling & Area Information: www.Allyson.com or www.AllysonHoffman.com
• Homes For Sale: www.PropertySearchNorthernIllinois.com or www.PropertySearchChicagoArea.com
• What’s Sold & For How Much: www.HomeValuesChicagoArea.com
• Sharing Thoughts:www.RealEstateNorthernIllinois.com/blog

Think about the number of today’s marketing methods Ally used in her message:

• Traditional ("snail mail")
• Traditional (marketing "pizazz" with 1 cent stamps)
• Custom Web site (Allyson.com)
• Customized template site (AllysonHoffman.com from #1 Expert)
• Stealth sites (property search and home value sites from RealProSystems)
• Real estate blog (RealProSystems)
• Numerous domain names for target marketing

Ally accumulated these tools over the years.  The point is that she, unlike the majority of agents out there, invests in the tools needed to build her business, always being alert to the needs of today’s consumer and adapting to them.

BTW:  If your organization would benefit from a technology/marketing seminar focusing on the ideas of the CyberStars(tm) and examples of tools they use, I’d love to hear from you.  Email me and we’ll check for open dates!

It’s a beautiful day here on the lake in Reston…hope it’s a beautiful day wherever you are, too!

Here’s a quick tip for improving your contact with your Web site or other leads….

CyberStar(tm) Linda DeVlieg of Coldwell Banker Legacy, Albuquerque, NM, sent in a query to our CyberStar(tm) Google Group re. improving her drip email.  CyberStar(tm) Pete Doty of  Pete Doty & Co. Metro Brokers, Denver, CO, responded.  Thought you’d like to see it…and learn from it.

Linda: "All of my internet leads go into a GOODER drip system.  I’m seeing that other agents are finally using some type of drip system.  So to stand out and be different, what else can I be doing to keep in touch that will be what someone else doesn’t want to do?  My leads come in either with a phone number or without a phone number.  All of them have email  addresses."

Pete: " I have found the secret!  If there is a phone number, you call!  Right now!  Not an assistant, not a lender, not your VA…..YOU.  Boy will you be different!   No negative responses, a fair number of fax numbers and disconnects (maybe 50%) but some very grateful and surprised future clients. And you spoil them for all the other sites/agents they visit who never call back."

A simple technique, but one guaranteed to increase your income!

It’s a great day here on the lake in Reston…time to go fishin’!  Hope it’s a great day wherever you are, too!

Here’s an update on where I’ll be in the near future.  Hope to see you at an upcoming seminar!

April 21: Chicago, IL

    CyberStar(tm) Panel RE/MAX of Northern Illinois.  Register with Candy Kissner, CKissner@RMXun.com, 847-219-4097

May 5-6: Medford, OR

    CRS 206.  Register with Oregon CRS Chapter, Jane Robertson, OregonCRS@OregonCRS.org  or 866/ 625-8494

May 21-22: Duluth, GA (Atlanta)

    CRS 206.  Register with Northeast Atlanta Metro AOR, Barbara Janes, barb@namar.org or 770/ 495-7300

It’s a beautiful Spring day here on the lake in Reston…hope it’s a great day wherever you are, too!

CyberStar(tm) Helen South of Lane Realty, Queensland/Mt. Tamborine, Australia, has a very successful Web site.  You can view it here.  Helen not only pays great attention to her site content (including her absolutely stunning photos and her much-visited recipe page!), she pays attention to visitor statistics.

She recently wrote the following on our private Google Group.  In her post, she shared information on VisiStats, the service she uses to monitor her Web site traffic, measure visitor activity, collect geographic information on her visitors and more.  Helen writes about VisiStat:

"There are many reasons I like their service, but here is just one example.  It allows me to analyze how good the feed through is from my home page.  Today, 77% of the visitors who landed on the home page went onto look at other pages.  More than half of the remaining 23% came from overseas, & I have to presume landed by accident.  One Australian visitor actually viewed 56 pages, another viewed 39 pages!"

If you have a Web site, I trust you know how to measure your visitor statistics.  You might have a "seniors" page, for example, and if your stats show that it is the most viewed page, you have some valuable information.  You can use that information to beef up your seniors page….and to tweak your traditional marketing.

It’s a great day here on the lake in Reston…hope it’s a great day whever you are, too!