I am so blessed to be associated with my CyberStars(tm), nearly 200 top agents from the US, Canada, Australia and The Bahamas!  The are a constant vein of marketing and technology ideas that show me how successful agents dominate their markets.
 

I recently received another example of their marketing prowess to today’s consumer, this time from CyberStar(tm) Allyson Hoffman of RE/MAX North, Chicago, IL.  Ally sent me a copy of her Mother’s Day mailout, containing a one page message and 10 1 cent stamps.  The message noted the recent postage increase and suggested that the recipient use the 1 cent stamps together with the "old" postage to send a greeting to one’s mother, grandmother or any mom who is special to the recipient.

That, of course, was traditional marketing with a twist, the attention getting stamps.

Ally didn’t stop there, however.  She made sure that the recipient knew where to find a variety of information she provides.  At the bottom of her message was the following:

• Buying/Selling & Area Information: www.Allyson.com or www.AllysonHoffman.com
• Homes For Sale: www.PropertySearchNorthernIllinois.com or www.PropertySearchChicagoArea.com
• What’s Sold & For How Much: www.HomeValuesChicagoArea.com
• Sharing Thoughts:www.RealEstateNorthernIllinois.com/blog

Think about the number of today’s marketing methods Ally used in her message:

• Traditional ("snail mail")
• Traditional (marketing "pizazz" with 1 cent stamps)
• Custom Web site (Allyson.com)
• Customized template site (AllysonHoffman.com from #1 Expert)
• Stealth sites (property search and home value sites from RealProSystems)
• Real estate blog (RealProSystems)
• Numerous domain names for target marketing

Ally accumulated these tools over the years.  The point is that she, unlike the majority of agents out there, invests in the tools needed to build her business, always being alert to the needs of today’s consumer and adapting to them.

BTW:  If your organization would benefit from a technology/marketing seminar focusing on the ideas of the CyberStars(tm) and examples of tools they use, I’d love to hear from you.  Email me and we’ll check for open dates!

It’s a beautiful day here on the lake in Reston…hope it’s a beautiful day wherever you are, too!

Here’s a quick tip for improving your contact with your Web site or other leads….

CyberStar(tm) Linda DeVlieg of Coldwell Banker Legacy, Albuquerque, NM, sent in a query to our CyberStar(tm) Google Group re. improving her drip email.  CyberStar(tm) Pete Doty of  Pete Doty & Co. Metro Brokers, Denver, CO, responded.  Thought you’d like to see it…and learn from it.

Linda: "All of my internet leads go into a GOODER drip system.  I’m seeing that other agents are finally using some type of drip system.  So to stand out and be different, what else can I be doing to keep in touch that will be what someone else doesn’t want to do?  My leads come in either with a phone number or without a phone number.  All of them have email  addresses."

Pete: " I have found the secret!  If there is a phone number, you call!  Right now!  Not an assistant, not a lender, not your VA…..YOU.  Boy will you be different!   No negative responses, a fair number of fax numbers and disconnects (maybe 50%) but some very grateful and surprised future clients. And you spoil them for all the other sites/agents they visit who never call back."

A simple technique, but one guaranteed to increase your income!

It’s a great day here on the lake in Reston…time to go fishin’!  Hope it’s a great day wherever you are, too!

Yesterday, I led a CyberStar(tm) panel for RE/MAX of Northern Illinois in Chicago.  Our main aim was to share what we, the CyberStars(tm) do to implement technology in our businesses in order to make money, save money and save time.  It was a tremendous session….the three panelists left the audience with a lot of ideas, techniques & strategies.

Spotting a row of "30 Something" agents early in the seminar, I made a point.  Knowing what their answer would be, I asked them to imagine that I needed to get in touch with them.  Would they prefer I call them?  All shook their heads "no."  How ’bout my emailing them?  Again, "no."  Well, what about my text messaging you?  This time, all heads nodded "yes."

Today’s buyers and sellers see their time as more valuable than most of us ever did.  Returning voice mails (with its inherent "telephone tag") takes too much time; replying to email takes too much time.  They want to text message….instant communication.

Part of our mission, as it is with all of my seminars, was to impress upon real estate agents the need to think differently when it comes to servicing today’s consumer.  The Internet has changed everything, and the successful agent needs to take this change into account…..even in the way he/she communicates with most consumers.

I previously outlined here a new way of structuring your real estate magazine ads, i.e. making a pitch for something on your Web site on the top 1/3 of the page rather than an overall emphasis on the reader calling you.  Again, the consumer’s needs lie behind this strategy.  They would much rather surf the Web for information than contact an agent.

Here’s your action item for today: if you don’t know how to text message, get a 14 year old to show you how on your phone!  That’s the way I learned, and you can, too.  Without the ability to text, we are handicapped when it comes to meeting the needs of most of today’s consumers!

(P.S.  Texting is the most effective way to communicate with those teenage grandkids of yours, too!)

It’s a great day here on the lake in Reston…hope it’s a great day wherever you are, too!

Here’s an update on where I’ll be in the near future.  Hope to see you at an upcoming seminar!

April 21: Chicago, IL

    CyberStar(tm) Panel RE/MAX of Northern Illinois.  Register with Candy Kissner, CKissner@RMXun.com, 847-219-4097

May 5-6: Medford, OR

    CRS 206.  Register with Oregon CRS Chapter, Jane Robertson, OregonCRS@OregonCRS.org  or 866/ 625-8494

May 21-22: Duluth, GA (Atlanta)

    CRS 206.  Register with Northeast Atlanta Metro AOR, Barbara Janes, barb@namar.org or 770/ 495-7300

It’s a beautiful Spring day here on the lake in Reston…hope it’s a great day wherever you are, too!

CyberStar(tm) Helen South of Lane Realty, Queensland/Mt. Tamborine, Australia, has a very successful Web site.  You can view it here.  Helen not only pays great attention to her site content (including her absolutely stunning photos and her much-visited recipe page!), she pays attention to visitor statistics.

She recently wrote the following on our private Google Group.  In her post, she shared information on VisiStats, the service she uses to monitor her Web site traffic, measure visitor activity, collect geographic information on her visitors and more.  Helen writes about VisiStat:

"There are many reasons I like their service, but here is just one example.  It allows me to analyze how good the feed through is from my home page.  Today, 77% of the visitors who landed on the home page went onto look at other pages.  More than half of the remaining 23% came from overseas, & I have to presume landed by accident.  One Australian visitor actually viewed 56 pages, another viewed 39 pages!"

If you have a Web site, I trust you know how to measure your visitor statistics.  You might have a "seniors" page, for example, and if your stats show that it is the most viewed page, you have some valuable information.  You can use that information to beef up your seniors page….and to tweak your traditional marketing.

It’s a great day here on the lake in Reston…hope it’s a great day whever you are, too!

Spring has come to the lake here in Reston. It’s a time of rebirth with the cherry blossoms popping out all around the shoreline and the bass beginning to move.

It’s a time of rebirth for my blog as well. The company that does my blog, Kinectic Blogs, has, as you can see, done a remake of my blog, adding links and other "behind the scenes" features that help my blogging efforts immensely! Hats off to this great company that produces a great product!

Spring can be a time of rejuvenation for your business, too. Get off somewhere quiet, away from the daily pressures, and think for an hour or so about what you can/should do in order to make your business more efficient and more prosperous.

Now might be the time, for example, for you to schedule a class or two in order to increase your skills. Might I suggest the CRS 206 two day technology course? It’s the absolute best course out there for learning how to incorportate today’s technology into your business in order to make more money, save more money and save more time. No product pitch hype, no self interest, just the most objective and in-depth exploration of what today’s technology can do for you!

The next CRS 206 course I’m teaching is in Duluth, GA, outside of Atlanta, on May 20th and 21st. The course is sponsored by the Northeast Atlanta Metro Association of REALTORS(r), and you can register by contacting Barbara Janes (Barb@NAMAR.org or 770-495-7300).

I’d love to see you at the course. More importantly, by taking this course, you will definitely learn dozens of ways to build your business!

BTW: All of my previous blog posts will be transferred here to my new blog shortly…

It’s a great day here on the lake in Reston…hope it’s a great day wherever you are, too!