While on my balcony overlooking Lake Anne thother day, I saw a buzzard lazily floating.  It was covering a lot of territory as it surveyed the scene below.

As with all such birds, it floated in lazy circles and only occasionally flapped its wings.  It was a perfect example of maximum results with minimum effort, as the buzzard covered a wide expanse of lake and shore using air currents rather than its own energy.

I like that system: maximum results with minimum effort.

Real estate should be like that, I think…and thanks to today’s technology, it can be.

Basing your business on a good real estate database with its automatic followup systems, continuing through automatic prospecting systems such as Real Pro Systems or Gooder’s Rainmaker E-Central through online contract-to-closing systems, the tools are there that let you “float” as you cover the basics of real estate.

Maybe it’s time for you to “float” a bit more, use less effort while covering even more ground?   If you do, you’ll find more time for “life.”  Think about it.

It’s a beautiful day here on the lake in Reston…hope it’s a beautiful day wherever you are, too!

Check out Allen’s new eBook, “Digital Essentials for Today’s Agent,” here.  228 tech tools/tips and strategies from 128 of Allen’s CyberStars®!

Free Webinar…You Gotta Be There! 

If you need some specific tips, techniques, strategies and scripts to bring in business in a down market, I invite you to join me for a free Webinar at 7:30 - 9:00 p.m. Eastern, Feb. 24^th. 

How To Make Hay When The Sun DON’T Shine:

Surviving And Thriving In A Down Market

Two of my great CyberStars(r), Leigh Brown (RE/MAX Signature Properties, Concord, NC) and Dianne Dunn (Keller Williams Realty, New Bern, NC) will share specifically what they do in order to maximize business in a down market.  We were lucky enough to hear their ideas at our CyberStar® Summit last January, and I am pleased they have agreed to share with you! 

No hype…no product push…just great information designed just for you! 

To register, click here.  Join us…you’ll be glad you did!

It’s a great day here on the lake in Reston….hope it’s a great day wherever you are, too!

I just received this message from Allen F. CyberStar(tm) Pete Doty of Denver, CO (www.DenverRelocation.com):

"Just wanted you to know that 50% of my business this year has come from the Web & 50% from friends, family & referrals, both broker and past clients."

Now that’s running a business!  I asked Pete to give me some background as to what he did over the years to achieve this balance.  I hope his response can help you build a better business!

"Here’s a rough view of what I’ve done.  I used SEO ("Search Engine Optimization) to bring my site from page 47 to a 3rd or 5th spot on page #1.  Also,  everyone I have ever come in contact with is on a drip email campaign.  I use RealProSystem’s  drip  campaign and stealth Web sites and swear by them.  I only had to do minor editing on RealProSystem’s pre-planned emails…they are terrific!  I duplicated one of these drip emails and put it on my 3 IDX follow up programs.

 "I have 4 major Web sites plus some minor ones:

• www.DenverRelocation.com, done by myself and a Web coach
• www.PeteDoty.com, my RealProSystem stealth site
• www.DenverHomeSource.net, self-published
• www.DenverHomeSource.com, self published
• www.SuburbanDenver.com, template from my franchise

"I have to emphasize that my membership in your CyberStar(tm) networking group has had a huge impact on my success.  The techniques I learn and the tools recommended by others, such as RealProSystems, are priceless!"

NOTE: After investigating RealProSystems, you can order it at a discount from www.AFHSeminars.com or by calling us at 800-695-3794.

It’s a great (hot!) day here on the lake in Reston…hope it’s a great day wherever you are, too!

Here’s a quick tip for improving your contact with your Web site or other leads….

CyberStar(tm) Linda DeVlieg of Coldwell Banker Legacy, Albuquerque, NM, sent in a query to our CyberStar(tm) Google Group re. improving her drip email.  CyberStar(tm) Pete Doty of  Pete Doty & Co. Metro Brokers, Denver, CO, responded.  Thought you’d like to see it…and learn from it.

Linda: "All of my internet leads go into a GOODER drip system.  I’m seeing that other agents are finally using some type of drip system.  So to stand out and be different, what else can I be doing to keep in touch that will be what someone else doesn’t want to do?  My leads come in either with a phone number or without a phone number.  All of them have email  addresses."

Pete: " I have found the secret!  If there is a phone number, you call!  Right now!  Not an assistant, not a lender, not your VA…..YOU.  Boy will you be different!   No negative responses, a fair number of fax numbers and disconnects (maybe 50%) but some very grateful and surprised future clients. And you spoil them for all the other sites/agents they visit who never call back."

A simple technique, but one guaranteed to increase your income!

It’s a great day here on the lake in Reston…time to go fishin’!  Hope it’s a great day wherever you are, too!