Here’s a tip from one of my CyberStars®, Dave Robison (“Utah Dave”) from Salt Lake City, Utah.  You can view his well-planned, deep consumer-oriented Web site here.

Utah Dave

“One of my top tech tools is my ‘Crystal Ball’ on my website.  You can see it on the home page of my site. Potential listing owners enter their address and can view what their odds are at selling their home.  They always put their own address, so I gain valuable information of who is thinking of selling.  I can put them on a mailing campaign or even call or drop by.

“It is very valuable for my own Sphere of Influence.  When they do the Crystal Ball, I can follow up with them while they are thinking of selling.

“This also helps me predict trends and where to price properties.  This gets me price reductions at the beginning of the listing, not just when the listing isn’t selling.  It also generates new leads and gives huge credibility and value that other agents do not give.  This saves me hours of research, helps me price homes accurately, and gets new clients.  It is a small tool that gives me big results.

“I use the page in four main ways:

1. To know who is thinking of selling.
2. To predict the market and get sellers to do price reductions or avoid overpricing.
3. To build reports and blog about which areas are the hottest and which areas are the slowest.
4. To add data to my CMA’s so people can see value in numbers that tell a story
   
   

You can see a completed page here.  I entered a 500-750k price range in a 84095 zip.”

NOTE:  Dave’s tip is one of 228 tech marketing tips from 128 of my CyberStars® in my new eBook, “Digital Essentials For Today’s Agent,” which will be online shortly.

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