November 13th, 2008 Allen Hainge Posted in Allen Hainge, Real Estate Education, Real Estate Technology, real estate marketing |
According to the AP this morning, this is the state of foreclosures in the US:
“The number of homeowners caught in the wave of foreclosures in October grew 25 percent nationally over the same month in 2007, data released Thursday showed. More than 279,500 U.S. homes received at least one foreclosure-related notice in October, an increase of 5 percent over September, according to RealtyTrac Inc. One in every 452 housing units received a foreclosure filing, such as a default notice, auction sale notice or bankrepossession.”
My question to you is twofold:
- What are you doing to get up to speed on REO’s and short sales so that you can help today’s consumer?
- What are you doing to get up to speed on REO’s and short sales so that you can help your business?
I recently taught the CRS 206 technology course in Columbia, SC. The SC Assn. was sponsoring another course in the room next to mine. Subject? REO’s and short sales. The instructor was good, an expert in his field…yet there were, as I recall, only 9 agents in the 2 day course!
Last night, my
CyberStar(tm) networking group had a private Webinar on REO’s and short sales, led by 3 CyberStars(tm) who are experts in that field. Great attendance, and we learned a lot. Each attendee will now be better able to serve distressed sellers in his/her area.
My point is this: there are many opportunities to learn how to help consumers during these difficult times (and I am convinced that they will get worse). It is up to REALTORS(r) to take advantage of the educational opportunites that are all around us….to learn how to deal with these 2 pertinent topics. So many agents are sitting back and whining about their down market. Don’t be a whiner! Learn about REO’s and short sales, then go out and help homeowners in your area….and get paid for it.
I hope that you are the type of agent, the type of person, who does take advantage of your opportunities!
Oh…I almost forgot. Once you learn what you’re doing in these areas, how ’bout turning to the greatest marketing tool we have ever had, your Web site, and adding REO, short sale and foreclosure information to your site? Put those three links right on the front page and link to timely, deep information on each topic. Remember: the agent who best meets the needs of today’s consumer makes the most money…and takes the nicest vacations!
It’s a beautiful (rainy) day here on the lake in Reston…hope it’s a great day whever you are, too!
You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.
