CyberStar(tm) Helen South of Lane Realty, Queensland/Mt. Tamborine, Australia, has a very successful Web site.  You can view it here.  Helen not only pays great attention to her site content (including her absolutely stunning photos and her much-visited recipe page!), she pays attention to visitor statistics.

She recently wrote the following on our private Google Group.  In her post, she shared information on VisiStats, the service she uses to monitor her Web site traffic, measure visitor activity, collect geographic information on her visitors and more.  Helen writes about VisiStat:

"There are many reasons I like their service, but here is just one example.  It allows me to analyze how good the feed through is from my home page.  Today, 77% of the visitors who landed on the home page went onto look at other pages.  More than half of the remaining 23% came from overseas, & I have to presume landed by accident.  One Australian visitor actually viewed 56 pages, another viewed 39 pages!"

If you have a Web site, I trust you know how to measure your visitor statistics.  You might have a "seniors" page, for example, and if your stats show that it is the most viewed page, you have some valuable information.  You can use that information to beef up your seniors page….and to tweak your traditional marketing.

It’s a great day here on the lake in Reston…hope it’s a great day whever you are, too!

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