Do Your Real Estate Listing Displays Meet The Need of Today’s Consumers?
Most real estate agent listing displays are disappointly weak. Here's how to insure that YOURS is a winner!
I have evaluated over 500 agent Web sites for my online site evaluation service. One of the two weakest areas that an overwhelming majority of these sites exhibit is the way in which the agent’s listings are displayed. Most have one photo (at most 3-4) of the home, no area information, etc. Weak…and the agents with such listing displays are losing business!
I recently saw a study (NAR’s, I believe) that prospective buyers and sellers go to the Web to research information on properties and on agents 6-9 months before their decision to buy or sell. One of the site areas they study most closely is the agent’s listing display. They bookmark sites they like, many based on listing display.
In short, if your listing display is weak and non-impressive, you are losing business.
Members of my CyberStars(r) have found an inexpensive and easy solution to displaying their listings so as to really impress buyers and sellers: Agency Logic Power Sites.
Take a look at any or all of these listings from CyberStar(r) Allyson Hoffman of RE/MAX North, Chicago, IL, each an Agency Logic Power Site,
As you can see, there is a lot on each Agency Logic site to attract both buyers and sellers. Although Allyson has added a few links of her own, the Agency Logic sites are templates: you easily and quickly upload text and photos and they put it together under the main links down the left side of the page.
Among the standard features you will see on each Agency Logic site are:
- A domain name, purchased by Agency Logic, featuring the property address
- A basic feature/description of the property
- Photo tour
- Full details
- The ability to upload a property flier for downloading by the consumer
- The ability to upload property documents for downloading by the consumer
- Property map
- The ability to add links from your or any site to whatever information you want to feature (area/neighborhood information, your blog or podcast, schools, etc.)
- Schedule a showing link
- Link to your other listings
- Information about you, the agent
- Free hosting of the listing site
Again, this is all done easily….and inexpensively. These factors combine as the reason most of my CyberStars(r) use the Agency Logic sites for their listing displays. You can tell that I feel that you should use them as well, right?
To learn more about Agency Logic Power Sites and for a discount if you purchase their service, go here.
It’s a beautiful day here on the lake in Reston…hope it’s a beautiful day wherever you are, too!
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