Use your most effective real estate marketing tool to let the consumer know what you do...24/7.

80% of the consumers polled by NAR said that they go first to the Web to search for a house or an agent.  I’ve written here and elsewhere of the importance of having a deep, consumer-oriented Web site, one that has:

• Multiple photos and virtual tours for each of your listings
• Outlines of your buyer & seller marketing plans
• Photos of your area & of specific neighborhoods in your service area
• Extensive "FAQ’s" (Frequently Asked Questions) for buyers & sellers
• "Click to Receive" offers for things such as relocation packages, newcomer packages, etc.
• A link to your blog
• Relevant articles & reports for buyers & sellers
• Complete community information

There are many other things your site should contain, of course, and you can get ideas by looking at the sites of my CyberStars(r).  One I recommend you look at is that of CyberStar(r) Les Crane of Crane & Associates Realty, Soldotna, AK.  Les’s site has many things that I like, one of them being his "Technology" link on the left side of his home page.  Click on it, and you see an explanation of the technology he uses to provide service for buyers and sellers, including his Web site, virtual tours (complete with links to each of his tours and his "Realty Radio." 

(BTW: Be sure to check out his "Success Stories" link that leads to his testimonial page…well done!)

Many of the other CyberStars(r) as well as top agents nationwide realize the importance of making sure their sites tell the consumer what they do and the services they offer.  You might want to take a moment, check your site and start making regular additions to it so that you capture your share of the Web market!

It’s a beautiful sunny day here on the lake in Reston…hope it’s a great day wherever you are, too!

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