We've seen the "60 Minutes" segment...the question now is how to bring the consumer's perception in line with our realtiy.

I urge all of you will read my blog on ActiveRain regarding the "60 Minute" segment that portrayed the "typical agent" in a less-than-favorable light.  You can find it here.

My main point in the blog is this: perception is reality!  You must, as someone who is not the "typical agent," educate the consumer as to your reality and bring their perception in line with that reality.

I hope you will read it and that you will look over the checklist I have included….and take steps to fill in any holes that would reinforce the consumer’s reality as expressed on "60 Minutes."

BTW: If you have not yet subscribed to ActiveRain, I urge you to do so.  Use this link to subscribe to this very valuable free service: http://activerain.com/action/referrals/allenhainge.  I don’t get any money for this…just points.  You’ll see why this is important when you join ActiveRain.

It’s a beautiful day here on the lake in Reston…I hope it is a beautiful day wherever you are, too!

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